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Caregiver engagement for health plans

The person managing your member's care has never heard from you.

For most members who need help at home, someone in the family is already doing the work: booking the appointments, filling the prescriptions, showing up. Plans rarely know who they are. Avanlee Care helps you reach them, and gives them what they need to close the gap you've been chasing.

Outreach to the member

Annual wellness visit reminder — unread

Outbound call — no answer

Printed mailer — unopened


Same member, via their caregiver

Care gap reminder — opened

Scheduling support — appointment booked

Annual wellness visit completed

Three generations of a family together at home
24.1M family caregivers help older U.S. adults with daily activities — up 32% since 2011 1
1 in 5 U.S. adults provided care to an adult relative or friend in the past year 2
59.8% of U.S. adults expect to care for an aging parent or family member 2
$1.01T annual value of the unpaid care already being provided 3
Sources

1 Wolff JL et al. The Number Of Family Caregivers Helping Older US Adults Increased From 18 Million To 24 Million, 2011–22. Health Affairs, 2025. NHATS/NSOC.
2 Miller KEM et al. A nation of caregivers. Health Affairs Scholar 4(1), 2026. 20.8% reported providing care to an adult relative or friend within the past 12 months; 59.8% reported expecting to care for an aging parent or family member.
3 AARP, Valuing the Invaluable, 2026 update (2024 data: 59 million caregivers, 49.5 billion hours).

The gap

You are not failing to reach members. You are trying to reach the wrong person.

The family member already handling appointments, medications and daily care is doing the work your quality program depends on — and in your data, they are almost invisible.

Why it matters

Pointing caregivers in the right direction.

Caregivers are already doing the work of caring for your members. What we can do is help point that effort toward the things that matter both for a member's health and for your Star Ratings.

From scheduling annual wellness visits or breast cancer screenings to taking health risk assessments or behavioral health screenings, someone is working in the background to support your members who need help at home. We give those caregivers the tools to see what needs to be done and why it matters, and we make acting on it simple.

Avanlee app care plan screen showing an overdue annual wellness visit with a Help Me Schedule This action

What caregivers get

We give informal caregivers their time back.

Nobody keeps using a tool that only hands them more work. So the app starts by taking things off their plate. The care gaps come later.

  • Appointments

    The caregiver picks a provider, including the ones you recommend, and we get it booked. They never have to make the call.

  • Medications

    Doses come with reminders, and more than one person gets them. The list stays current as prescriptions change.

  • Shopping

    Groceries, over-the-counter medications and household supplies arrive by delivery or pickup, instead of a Saturday afternoon in the car.

Wellbeing

A wellness assessment sets a baseline stress score and tracks it over time, then builds a plan around whatever is actually driving it, whether that is sleep or the sheer number of hours. Caregivers can bring in the people around them, who get a weekly summary. 59% of users activate on it, the highest rate of any feature group.

Resources

People step into this role suddenly, without training. So we asked experienced caregivers one question: what do you wish you had known when you were starting out? Their answers became the library — self-care, financial planning, the legal questions nobody warns you about, and keeping some kind of life alongside it.

Source: Avanlee Care platform data, 2025.

A caregiver sitting with an older family member at home

For families

You probably don't call yourself a caregiver. You're just the one who handles it.

Appointments, medications, groceries, the group text with your siblings, on top of your own job and your own family. Avanlee puts it in one place, and shares it with everyone helping.

See what Avanlee does for families →
Founded 2019 · Billings, MontanaInc. Best in Business 2025Startup Health companyWoman-owned business SOC 2 Type II, audited annually

Find out how many caregivers are already in your data.

A 30-minute working session with our team. We'll walk through the identification approach, the engagement model, and what a pilot looks like against your priority measures.

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