Caregiver engagement for health plans
The person managing your member's care has never heard from you.
For most members who need help at home, someone in the family is already doing the work: booking the appointments, filling the prescriptions, showing up. Plans rarely know who they are. Avanlee Care finds them, activates them, and turns them into your most dependable path to a closed care gap.
Outreach to the member
Annual wellness visit reminder — unread
Outbound call — no answer
Printed mailer — unopened
Same member, via their caregiver
Care gap surfaced in app — opened
Scheduling support — appointment booked
Annual wellness visit completed
The gap
You are not failing to reach members. You are trying to reach the wrong person.
Informal caregivers are the backbone of home-based care, and they are largely invisible to the healthcare system. When they burn out or fall behind, the member is the one who misses medications, skips screenings, and ends up in an emergency room.
Plans barely interact with caregivers
Communication is addressed to the member, even when a family member is the one reading it, acting on it, and making the decision.
Caregivers are hard to see in your data
They exist across authorized representative records, designee files, and consent flags, rarely assembled into a population anyone can actually engage.
Caregivers have no tools of their own
Appointments in one place, medications in another, family updates in a group text. Nothing connects their effort to what the plan needs to see happen.
How it works
Identify. Activate. Engage.
A repeatable program instead of a benefit you announce and hope someone uses.
Find the caregivers you already have
We work from your existing representative, designee, and consent data to assemble a real, contactable caregiver population, then segment it by the members whose gaps matter most.
- Population identification and validation
- Comparison against existing users
- Segmentation by Stars impact
Reach them, starting with your name
Outreach opens with a warm introduction from you. Caregivers may not know Avanlee, but they know their plan, and trust transfers. From there we run email, SMS, phone, and mail, with second-chance re-engagement for anyone missed.
- Plan-branded warm introduction
- Multi-channel campaigns
- Second-chance re-engagement over time
Earn the habit before asking for anything
The first week is spent proving the app saves time, with nothing asked in return. Once the habit forms, we surface one care gap at a time on a defined escalation cadence, and stop the moment it closes.
- Value-first onboarding
- One gap at a time, prioritized
- 21-day closure target, then weekly cadence
Stars & care gaps
Caregiver effort, pointed at the measures you are graded on.
Open gaps flow in from your member data and become specific, guided actions for the person most likely to complete them. Every action is tracked back to the measure.
- Annual Wellness Visit
- Health Risk Assessment
- Breast Cancer Screening
- Colorectal Cancer Screening
- Controlling Blood Pressure
- Behavioral Health with Follow-Up
- Osteoporosis Management
- Kidney Health Evaluation
- Glycemic Status Assessment
Four of these have complete action plans running today. See measure-by-measure coverage →
- 1 Identify the gap Sourced from your member data, refreshed on an agreed cadence.
- 2 Activate an action plan The caregiver receives a specific, doable next step rather than a notice.
- 3 Monitor and follow up Escalating nudges across in-app, push, and email until it moves.
- 4 Confirm completion Gap closes, outreach stops, activity reports back to you.
Evidence
Caregivers respond when the tool is actually worth opening.
Engagement data from caregivers using the Avanlee platform.
Source: Avanlee Care platform data, 2025.
1 Wolff JL, Cornman JC, Freedman VA. The Number Of Family Caregivers Helping Older US Adults Increased From 18 Million To 24 Million, 2011–22. Health Affairs, 2025. NHATS/NSOC.
2 Miller KEM, Wolff JL, Castrucci BC, Galea S, Ettman CK. A nation of caregivers: past, present, and future expectations of caregiving. Health Affairs Scholar, 4(1), 2026. 20.8% of U.S. adults reported providing care to an adult relative or friend within the past 12 months.
Going deeper
What happens after you say yes.
How implementation is scoped, what integration looks like, how the commercial model works, where security posture lives, and straight answers to the questions quality teams ask first.
For families
You probably don't call yourself a caregiver. You're just the one who handles it.
Appointments, refills, groceries, the group text with your siblings, on top of your own job and your own family. Avanlee puts it in one place, and shares it with everyone helping.
See what Avanlee does for families →
SOC 2 Type II, audited annually Find out how many caregivers are already in your data.
A 30-minute working session with our team. We'll walk through the identification approach, the engagement model, and what a pilot looks like against your priority measures.
Request a demo